Los Angeles, California, February third, 2026, Chainwire
Backed by Prime Shopper, Crypto and Cultural Traders, BLUFF Rapidly Emerges as a Quick-Rising Betting Platform Boasting Extra Than 125M Bets in Beta
BLUFF, the next-generation betting and leisure platform, has raised $21 million in strategic funding led by world blockchain know-how fund 1kx, with participation from Makers Fund, Most Frequency Ventures, Delphi Ventures Founders and different high-profile backers, together with sports activities champion & tech investor, Tristan Thompson. The staff consists of former senior executives from Stake, Bet365, William Hill and Bodog, drawing on expertise working the world’s main betting platforms to ship a really novel gaming expertise. The staff will use the funds to advance the revolutionary betting platform and launch at scale.
BLUFF is constructing a social centric betting platform and sportsbook designed for the following era of gamers. The platform prioritizes velocity, transparency and participant alignment, with immediate onboarding, real-time settlement, provably truthful video games and reward methods that enable customers to take part straight within the ecosystem they assist develop.
“After we started constructing BLUFF, we got down to create a betting platform for the brand new era of betters who prioritise quick, high-engagement gameplay, real-time experiences, actual stakes and the social power that defines how gamers have interaction on-line as we speak,” mentioned BLUFF’s Founder. “This funding, and the buyers who’ve backed us, validates our mission of what the way forward for on-line betting can appear to be. Novel content material, user-experience obsessed, deep group focus, and hyper-engaging for all customers.”
The elevate follows an distinctive pre-release part, throughout which BLUFF has attracted over 600,000 sign-ups, sustained tens of hundreds of every day lively customers and processed over 125,000,000 bets by way of its beta in 3 months alone. This early traction positions BLUFF as one of many fastest-scaling new betting platforms available in the market with strategic companions throughout crypto, gaming and client leisure.
“The velocity of execution and degree of natural demand we’ve seen from BLUFF is uncommon,” mentioned Peter Pan, Associate at 1kx. “They’re constructing a category-defining platform with the potential to change into the primary vacation spot in betting and leisure. BLUFF is strictly what the following era of customers is demanding.”
Past conventional iGaming and sports activities betting, BLUFF is constructing a unified expertise that blends betting, stay prediction markets, binary outcomes, and creator-led group occasions inside a single platform. Bluff additionally supplies a VIP matching program to make the transition from legacy platforms comparable to Stake, Shuffle and Rollbit to Bluff as seamless as attainable, providing market-leading bonuses, rewards and world-class VIP service by way of a 24/7 VIP concierge.
“We’re thrilled to again the BLUFF staff,” mentioned Andrew Willson, Associate at Makers Fund. “They convey a deep, nuanced understanding of participant wants mixed with an revolutionary strategy to firm constructing and platform design. By prioritizing gamers and providing a differentiated expertise, we count on BLUFF to change into a disruptive model within the betting house.”
To study extra and play now, go to Bluff.com.
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About BLUFF
BLUFF is constructed for the brand new era of gamers. A worldwide sports activities betting and iGaming platform the place gaming, actual stakes, tradition, and group merge right into a single, steady loop to satisfy as we speak’s customers’ calls for. It begins as a betting platform and sportsbook and evolves into one thing a lot larger, with novel guess sorts, loot packing containers, and buying and selling that make for a novel betting expertise. Backed by world blockchain know-how fund 1kx, the founding staff consists of senior executives and operators from Stake, Bet365, William Hill, Bodog, YOLO and different category-defining platforms, bringing many years of expertise on the highest ranges of betting and gaming.
About 1kx
1kx is a research-driven, fundamentals-focused world funding agency. Based in 2018 by tech entrepreneurs Lasse Clausen and Chris Heymann, 1kx invests at key inflection factors for blockchain applied sciences to create breakthrough alternatives throughout industries. The agency’s mission is to develop the area experience and thought management required to speed up probably the most consequential markets rising on the intersection of blockchain and the broader economic system. As one of many top-performing and most institutionalized funds within the blockchain house, 1kx companions with a various world investor base, together with sovereign wealth funds, pension funds, endowments, foundations, fund of funds, firms, and household places of work. Famend for its hands-on strategy, technical rigor, and unwavering long-term dedication to founders, 1kx has empowered over 150 visionary startups to scale transformative initiatives whereas delivering enduring returns for its buyers.
To study extra, go to or @1kxnetwork on X.
Contact
BLUFF[email protected]
