Luzerner Kantonalbank (LUKB) — a state-backed Swiss cantonal financial institution with CHF ~50 billion in belongings — is now overtly promoting BTC-backed lending, safe custody, and crypto buying and selling as a part of its core banking companies.
They’re not hiding it in a PDF or buried in a press launch both. They’re actually printing bodily advertising and marketing brochures with golden foil wrapped chocolate and handing them out at a Bitcoin occasion.
For context: • Cantonal banks in Switzerland are the other of “crypto startups.” • Most are government-backed with express state ensures. • They deal with pensions, mortgages, SME financing — the conservative spine of Swiss finance.
And but right here they’re launching Bitcoin-secured loans prefer it’s essentially the most regular factor on this planet.
That is what actual adoption appears like: Not flashy VC hype, not token ponzis, however boring, conservative Swiss banks integrating Bitcoin into their current monetary rails as a result of their shoppers are demanding it.
submitted by /u/EmbarrassedYak1110 [comments]
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