Backbase and Unblu have cast a brand new strategic partnership to rework self-service banking right into a trusted, human-connected expertise that mixes the perfect of each worlds.
The partnership will combine Unblu’s Conversational Engagement Platform with Backbase’s AI-powered banking answer, including options equivalent to reside chat, voice and video calling, and AI-powered chatbots.
Each Unblu and Backbase most not too long ago appeared on the Finovate stage at FinovateFall 2021 in New York. Backbase is a four-time Better of Present winner that first demoed on the Finovate stage in 2009.
A brand new strategic partnership between Backbase and Unblu is designed to assist remodel self-service banking right into a trusted, human-connected expertise. The 2 corporations will provide a joint answer that mixes Unblu’s Conversational Engagement Platform with Backbase’s banking platform, including options equivalent to reside chat, voice and video calling, co-browsing, and AI-powered chatbots.
“Digital banking ought to by no means come on the expense of human connection,” Backbase World VP of Market Mayank Somaiya stated. “By embedding Unblu’s collaboration instruments into our ecosystem, banks can ship easy transitions from automated service to professional steerage, serving to clients really feel supported all through their digital journey.”
The objective is to allow clients to transition seamlessly from digital self-service to human-assisted interactions in a single engagement. The answer will allow relationship managers, case staff, and frontline service brokers to entry the shopper’s particular person context to be able to higher serve them. A unified worker workbench connects capabilities that had been beforehand remoted throughout the financial institution’s tech stack. This empowers financial institution workers to ship seamless human-digital interplay inside the Backbase platform, profit from AI-enhanced productiveness that automates routine duties and produces real-time insights, and keep full regulatory compliance by way of encrypted communications, audit trails, and built-in information residency controls.
Use circumstances for the joint providing embrace onboarding and account opening, wealth administration, customer support, and enabling hybrid department experiences. The pre-integrated answer will likely be out there to Backbase clients around the globe in early 2026.
“We’re excited to accomplice with Backbase to assist monetary establishments ship the type of private, frictionless buyer experiences right this moment’s customers anticipate,” Unblu Co-CEO Jens Rabe stated. “By bringing our digital interplay instruments straight into the Backbase platform, we’re enabling banks to construct deeper relationships whereas sustaining the compliance and safety requirements they’ll’t compromise on.”
A Finovate alum since 2009, Backbase is a four-time Finovate Better of Present winner. Primarily based in Amsterdam, Backbase affords an AI-powered banking platform that helps banks modernize their operations throughout retail, SME, business, and personal banking, in addition to wealth administration. Backbase has enabled monetary establishments to realize year-over-year will increase in retail transactions by 51%, buyer satisfaction charges of 78%, and app onboarding in lower than 5 minutes. Based in 2003, Backbase cast a partnership with Facilization, a consulting, system integration, and monetary companies software program agency, in October. The corporate additionally teamed up with Akkuro, a core banking expertise supplier, and Show, a digital identification firm, in September. Founder Jouk Pleiter is Backbase’s CEO.
Based in 2008 and headquartered in Basel, Switzerland, Unblu most not too long ago demoed its expertise on the Finovate stage at FinovateFall 2021. On the convention, the corporate confirmed how its expertise helps 170+ monetary establishments around the globe ship an “in-person” expertise on-line. The corporate’s clients embrace UBS, Deutsche Financial institution, and Intesa Sanpaolo, and the agency has cast partnerships with fintechs—and fellow Finovate alums—equivalent to Temenos, Avaloq, Q2, and ebankIT.
Simply days after the corporate introduced its partnership with Backbase, Unblu reported that founder and Co-CEO Luc Haldimann can be transitioning into the newly created position of Chief Technique Officer. Rabe, who joined the corporate as Chief Advertising Officer and later served because the agency’s Chief Working Officer, has been serving as Co-CEO and can grow to be the corporate’s sole CEO as of January 2026.
“Luc constructed Unblu from the bottom up and formed it into an internationally revered expertise chief,” Rabe stated. “As CEO, I sit up for persevering with the collaboration with Luc in his new strategic position to make sure Unblu stays on the forefront of safe, human-centered digital engagement.”
Photograph by Javier M. on Unsplash
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