In August 2024, NGRAVE—a Belgian firm main in blockchain safety, designing and manufacturing superior {hardware} and software program options—built-in Changelly’s change API into its cellular app. At this time, lower than a 12 months after launch, the swap function drives constant income development and helps NGRAVE’s long-term product imaginative and prescient.
This case examine first appeared in Coinpedia’s protection of NGRAVE’s swap development and was subsequently featured on Binance Sq., the place the collaboration was highlighted as a standout instance of API-driven efficiency.
Key Outcomes at a Look
Completed Transactions: +400% in 3 months after launch
Whole Swap Quantity: $47 million since August 2024
Income Affect: 30% of NGRAVE’s complete firm income
Person Exercise: +30% improve
Bounce Fee: −15%
From Product Function to Income Driver: 30% of Whole Firm Income
What started as a value-added function rapidly grew to become a enterprise income supply. At this time, 30% of NGRAVE’s complete firm income comes instantly from swap transactions powered by the combination with Changelly.
This exhibits that even in a hardware-centric enterprise, embedded providers can drive sustainable development. With no custodial threat and no off-platform publicity, Changelly’s API-powered swap circulation suits seamlessly into NGRAVE’s mission.
Accomplished Transactions: +400% Progress in 3 Months
Within the first quarter after launch, the variety of accomplished swaps per 30 days grew by 400%. This sharp rise alerts that customers rapidly embraced the in-app swap expertise, notably when it was paired with the high-level safety they anticipate from NGRAVE.
For a person base constructed on warning and long-term holding, such speedy behavioral change underscores a requirement for trusted, in-wallet utility.
Driving Engagement: +30% Person Exercise, −15% Bounce Fee
Since integrating Changelly, NGRAVE has seen a 30% increase in general person exercise. Extra customers aren’t solely opening the app, however staying, participating with options, and finishing significant actions.
The bounce charge dropped by 15%, suggesting that customers who as soon as opened the app with out finishing transactions at the moment are discovering what they want quicker, and staying to behave on it. It’s a transparent signal that embedded swap performance has improved the general person expertise, notably in a security-focused setting the place belief is vital.
“Changelly has constantly delivered dependable, well timed assist for our customers. At NGRAVE, our mission is to supply a safe, seamless expertise, and Changelly’s swap providers have been serving to us fulfill that promise.”
—NGRAVE Consultant
Swap Quantity Hits $47M—Powered Completely by Changelly
Each swap made by means of NGRAVE since August 2024 has been powered by Changelly’s API. This single integration has dealt with 100% of NGRAVE’s in-wallet swaps, accounting for over $47 million in transaction quantity.
High belongings swapped embody BTC, ETH, XRP, and SOL, a combination that displays the preferences of NGRAVE’s investor-grade person base. These are long-term, high-security customers who anticipate reliability and worth.
“A dependable API lets companies scale with out rebuilding the wheel. It’s the quickest method to broaden options and develop further income whereas staying true to core merchandise”
—Zifa Mae, Head of Product at Changelly
Constructing Collectively: Co-Advertising and marketing in Motion
The partnership didn’t cease at integration. Each groups actively promoted the launch by means of coordinated campaigns.
NGRAVE reached out to its customers with direct emails, social media updates, and a Cointelegraph media marketing campaign. A limited-time 0% payment promo gave early adopters a powerful motive to attempt the brand new swap function.
In the meantime, Changelly spotlighted the partnership on its weblog with over 1.5 million month-to-month readers, in its publication, and throughout pockets listings. An X (Twitter) giveaway and unique {hardware} low cost added further incentive, and introduced each communities collectively.
This co-marketing synergy helped improve person consciousness and drive swap adoption proper from launch.
Ultimate Ideas: A Safe Integration That Delivers
The NGRAVE and Changelly collaboration exhibits that safety and development can go hand in hand.
By embedding a trusted API that aligns with its mission, NGRAVE delivered greater than new performance—it reshaped how customers work together with their pockets. It additionally created a secure income stream, improved engagement, and positioned itself for continued growth.
This case highlights the long-term worth of choosing the proper infrastructure associate. When the tech is dependable, the assist responsive, and the expertise seamless, customers reply—not simply with belief, however with motion.
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Disclaimer: Please notice that the contents of this text aren’t monetary or investing recommendation. The data offered on this article is the writer’s opinion solely and shouldn’t be thought-about as providing buying and selling or investing suggestions. We don’t make any warranties in regards to the completeness, reliability and accuracy of this data. The cryptocurrency market suffers from excessive volatility and occasional arbitrary actions. Any investor, dealer, or common crypto customers ought to analysis a number of viewpoints and be acquainted with all native laws earlier than committing to an funding.
